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Our PWD Talent Initiatives

Explore our range of initiatives designed specifically for Persons With Disabilities to showcase their extraordinary talents.

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Explore Our Initiatives

Each of our initiatives is carefully designed to provide a platform for PWDs to showcase their unique talents and abilities.

Xperience

X-WORD

X Challenge

XStar

Xperience

Monthly Online Contest

Overview

Xperience is a recurring monthly online contest designed specifically for Persons With Disabilities (PWDs). It celebrates talents in three main categories: singing, dancing, and playing a musical instrument.

Structure & Flow

Frequency: Monthly
Talent Categories: Singing, Dancing, Instrumental Performance
Campaign Duration: 2 weeks before each edition

Marketing Channels

Social Media Platforms (Instagram, Facebook, TikTok, Twitter)
WhatsApp Community Groups

Application Process

Participants with disabilities (PWDs) can apply by submitting their videos through our WhatsApp community.

Participation Requirements

Create a short video—either singing, dancing, or playing an instrument
Ensure decent video quality
Submit all videos before the official campaign launch

Execution

Marketing team promotes the contest for two weeks prior to the campaign
Contestants submit video entries showcasing their talents
Entries are reviewed and shortlisted before the campaign launch

How to Participate

Join our WhatsApp community
Create your video performing either singing, dancing, or playing an instrument
Submit your video through the WhatsApp community
Wait for the announcement of shortlisted participants

X-WORD

The Ultimate Challenge for PWDs

Overview

X-WORD is a spoken performance competition that gives PWDs the opportunity to express creativity through rap, monologue, and spoken word performances.

Launch Timeline

Kickoff Date: June 2025
Pre-Campaign Marketing Duration: 1 month
Previous Edition: December 2, 2024

Performance Categories

Rap
Monologue
Spoken Word

Marketing Strategy

Full month of organic and sponsored content across all social media platforms
Daily engagement via WhatsApp community channels
Interactive stories, countdowns, and user-generated content

Deliverables Before Launch

Creative content plan
Promotional materials (videos, graphics, CTA posts)
Compilation of contestant video entries

Next Edition

June 2025

Submissions open one month prior

How to Participate

Prepare your rap, monologue, or spoken word performance
Record your performance ensuring clear audio and video quality
Submit your entry through our WhatsApp community
Follow our social media channels for updates and announcements

X Challenge

Physical Talent Hunt for PWDs

Overview

X Challenge is a physical talent hunt show created exclusively for PWDs. The event is hosted in a designated physical location, providing a platform for real-time performances and community engagement.

Previous Edition

Last Held: November 2022
Location: Bethesda Home for the Blind

Prize Breakdown

Winner: ₦250,000
1st Runner-Up: ₦150,000
2nd Runner-Up: ₦100,000

Next Steps

Identify and confirm venue for the upcoming edition
Develop an outreach and mobilization plan targeting PWD institutions
Design a robust offline and online media mix to drive awareness

Event Structure

X Challenge is a full-day event featuring live performances, judging panels, and audience participation. Contestants compete in different talent categories, with winners selected based on creativity, skill, and audience response.

The physical nature of the event creates a vibrant atmosphere of community support and celebration of PWD talents.

XStar

Online Music Contest for PWDs

Overview

XStar is an online music contest specifically tailored for PWDs. Contestants are required to perform two trending songs and submit their video entries for a chance to win cash prizes.

Participation Requirements

Contestants must use a good or average quality camera
Videos must be submitted to the Marketing team within the campaign period

Campaign Timeline

Pre-Campaign Duration: 1 month
Kickoff Date: May 2025
Previous Edition: April 11, 2024

Marketing Channels

Instagram, Facebook, TikTok, Twitter
WhatsApp Community Engagement

Prize Distribution

Winner: ₦100,000
1st Runner-Up: ₦60,000
2nd Runner-Up: ₦40,000

Action Plan

Develop a themed campaign centered around trending songs
Roll out teaser content, testimonials from previous winners, and promo videos
Coordinate collection and documentation of video submissions before launch

Next Edition

May 2025

Preparations beginning soon

How to Participate

Select two trending songs to perform
Record your performances with good quality audio and video
Submit your videos through our WhatsApp community
Follow our social media channels for competition updates

Join Our PWD Talent Community

Connect with like-minded individuals, get updates on upcoming initiatives, and receive support from our community of talented PWDs.