XFP Productions Team Structure

Anthony Jay Williams is a Nigerian-British business executive, entertainment consultant, and show promoter with a passion for talent development and cultural elevation. As CEO of XFP Initiatives & X Factor Productions Limited, he leads with vision and purpose, creating platforms that nurture emerging artists and drive innovation in the entertainment industry.

A first-class graduate in Business Administration from the University of Hull, and a postgraduate of the University of Greenwich, Jay blends academic excellence with street-smart industry experience. He began his journey in Nigeria, where his love for entertainment and entrepreneurship was born, and has since become a respected figure in both the Nigerian and UK creative scenes.

An early supporter of Afrobeats in the UK, Jay is also a major investor in Cocoa Bar, a cultural hotspot. He has worked with icons like 2Baba, Tony Tetuila, Idris Abdulkareem, and Artquake, helping shape the early stages of their careers. His work spans across event promotion, artiste management, and entertainment investments throughout Nigeria, the UK, and Africa at large.

Known for his strategic mind, deep industry connections, and unwavering belief in African talent, Jay continues to be a powerful force in building a more inclusive and globally recognized entertainment industry.

Helen is highly skilled in contract negotiation, corporate registrations, policy drafting and implementation, with expertise in data analysis, strategic planning, and innovative problem-solving. She brings a comprehensive understanding of legal frameworks combined with practical business acumen to ensure organizational compliance and risk mitigation.

With her analytical approach and attention to detail, Helen provides critical legal guidance that supports XFP Productions’ growth and protects the company’s interests in all business dealings and partnerships.

Cecilia is a dedicated professional with diplomas in Accounting and HR, skilled in administration, taxation, and auditing, with strong versatility across HR and accounting functions. Her dual expertise allows her to manage both personnel matters and financial compliance with equal proficiency.

She oversees all HR operations including recruitment, employee relations, performance management, and compliance with labor laws. Her accounting background enables her to effectively manage payroll, benefits administration, and HR budgeting.

She is responsible for supporting and streamlining HR operations to ensure positive and efficient workplace. In her role, she assists with recruitment processes, maintains employee records, and helps implement HR policies and procedures.

Josephine brings fresh perspectives and enthusiasm to the HR department, learning the intricacies of human resource management while contributing to creating a supportive work environment for all employees.

She supports efficient office operations through effective coordination, documentation, and administrative management. Sonia handles various office tasks including scheduling, correspondence, file management, and providing support to different departments as needed.

Her organizational skills and attention to detail help ensure smooth daily operations, allowing the executive team to focus on strategic initiatives. She is developing valuable administrative experience while contributing to the company’s operational efficiency.

Elvis Brown is a results-driven professional with four years of cumulative experience in project management, specializing in the telecommunications industry. He brings structured project management methodologies to XFP Productions, ensuring that initiatives are delivered on time, within scope, and on budget.

His expertise includes project planning, resource allocation, risk management, and stakeholder communication. Elvis is adept at managing complex projects with multiple moving parts, making him instrumental in executing XFP’s diverse entertainment projects and events.

Olufemi is a music expert with 12+ years in production, concert execution, and live performance as a drummer. His extensive background in the music industry provides him with unique insights into the logistical requirements of entertainment events and productions.

He oversees all logistical aspects of XFP’s operations including equipment management, venue coordination, transportation, and on-site execution. His hands-on experience as a performer gives him practical understanding of what artists and production teams need for successful events.

She is skilled at integrating operational processes with data-driven insights to support informed decision-making and drive strategic initiatives. Adegoke brings analytical thinking to operational challenges, helping optimize workflows and improve efficiency across departments.

Her responsibilities include monitoring operational performance, identifying areas for improvement, and implementing process enhancements. She works closely with various teams to ensure alignment between operational activities and organizational goals.

Her expertise lies in translating strategic company goals into actionable operational plans, improving cross-departmental communication. Joy assists in coordinating day-to-day operations and supports the implementation of operational strategies.

She is developing skills in operational management while contributing fresh ideas and energy to the operations team. Joy helps bridge communication gaps between departments, ensuring smooth information flow and collaboration.

She oversees community initiatives and supports employment opportunities for Persons With Disabilities (PWDs). Azeez plays a crucial role in XFP’s commitment to inclusivity and social responsibility by coordinating programs that create opportunities for underrepresented groups.

Her work involves identifying community needs, developing program plans, coordinating with partners, and tracking program outcomes. She helps ensure that XFP’s initiatives have meaningful social impact while providing valuable career development opportunities.

A motivated professional skilled in research, outreach, and building relationships with potential partners and supporting business growth. Esther identifies new business opportunities and develops strategies to expand XFP’s market presence and revenue streams.

She conducts market research to identify trends and opportunities, builds relationships with potential clients and partners, and develops proposals for new business ventures. Her work is essential for XFP’s growth and expansion in the competitive entertainment industry.

With strong skills in market research, lead generation, and client engagement. Supports the business development team with proposal preparation. Deborah is developing her marketing expertise while contributing to XFP’s growth initiatives.

She assists in analyzing market trends, identifying potential clients, and creating marketing materials. Her work supports the business development team in reaching new audiences and building the XFP brand in the entertainment marketplace.

Victor is an expert in digital marketing and market research, he excels at identifying growth opportunities and crafting targeted solutions. He brings modern digital marketing skills to XFP, helping the company reach audiences through online channels.

His responsibilities include analyzing digital marketing trends, optimizing online campaigns, conducting competitive research, and developing data-driven marketing strategies. Victor helps ensure XFP’s marketing efforts are effective and aligned with current digital best practices.

Video editor with 12+ years of experience in editing, color correction, and motion graphics, using tools like Premiere Pro and DaVinci Resolve. Bello brings extensive technical expertise and creative vision to XFP’s video production projects.

He works on a wide range of video content including promotional materials, event recordings, social media content, and documentary footage. His experience ensures that XFP’s video productions meet professional standards and effectively communicate the intended messages.

Faith Babarinde is a digital storyteller amplifying underrepresented voices and promoting disability inclusion through creative campaigns. She manages XFP’s social media presence across multiple platforms, creating engaging content that reflects the company’s values and mission.

Her work includes content strategy development, community management, analytics tracking, and campaign execution. Faith’s focus on inclusivity ensures that XFP’s social media channels represent diverse perspectives and promote positive social change.

Emmanuella is a podcast host at XFP Initiatives. A polio survivor and scriptwriter, she uses storytelling to amplify voices and inspire resilience. Her personal experiences inform her creative work, bringing authenticity and depth to the content she produces.

She hosts XFP’s podcast series, interviews guests, writes scripts for various media projects, and creates content that addresses social issues and promotes positive change. Emmanuella’s work helps give voice to underrepresented communities and inspires audiences through compelling narratives.

She enjoys creating engaging content, keeping up with trends, and helping brands connect with their audience. Eager to grow skills while supporting the team. Ifeoma assists with social media content creation, scheduling, and community engagement.

Her responsibilities include researching social media trends, creating visual and written content, monitoring engagement metrics, and supporting the execution of social media campaigns. She brings creativity and enthusiasm to XFP’s social media efforts.

Sammyrichiee a talented Nigerian creative, theatre artist, actor, skit maker, producer and voice-over artist. Oreofe brings diverse creative skills to XFP’s content production, contributing to various media projects across different formats.

He creates skits and short-form video content, performs voice-over work for audio projects, develops scripts, and contributes to theatrical productions. His versatility allows him to work on multiple types of content, bringing entertainment value and creative vision to XFP’s media offerings.